For Kurt Beecher Dammeier, Beecher’s fulfilled an ambition of his beyond just making great cheese. He has long felt passionate about eating food free of harmful additives and preservatives. He also believes that people should know more about the food they eat: where it comes from, what goes into it, and how it is made. At the Pike Place Market location, customers have a full view of Beecher's kitchen, allowing customers to see how their cheese is made. It's performance art at its best (because you get to eat it!).